RED COLLECTIVE SERIES summary
In collaboration with RED Digital Cinema, RUUT helped develop a web based miniseries called RED Collective showcasing creatives in industries outside of Hollywood incorporating RED technology. RUUT was tasked to dig into and tell the stories of these innovators by uncovering why and how they keep pursuing their passions with the brands they partner with.
Asgier Helgestad ARCTIC LIGHT Tim Davis PATAGONIA Bryan Knox BURTON SNOWBOARDS Greg Hunt VANS SHOES Aron Paul Orton DGWB AGENCY
Asgier Helgestad ARCTIC LIGHT
Tim Davis PATAGONIA Bryan Knox BURTON
Greg Hunt VANS SHOES Aron Paul Orton DGWB AGENCY
2.1 MILLION REACHED
Through out this video series, there were over 2.1 million views and many more impressions.
This shoot provided digital assets used for Print, Trade shows, websites.
Provided multiple marketing opportunities including ad, social, newsletter, and more
Emotionally connected to people all over the world in different industries
Every project and client needs are different. Here are a few of the key take aways that made this project extra awesome.
The Power of Personal Story
RED Digital Cinema's goal is to show that you don't have to be a Hollywood Filmmaker to use their Product. RUUT sought out to build a campaign strategy to show this through the power of personal story. Together, RED and RUUT built the RED Collective Series highlighting and sharing the personal stories of people like you and me that are changing the world, and using RED Cameras to do it!